Why this blog exists

There's no shortage of articles on AI. But I want to write from a perspective that's rarely highlighted — its impact on the Philippine retail industry.

My career started at Procter & Gamble and later Puregold, before I founded a retail analytics startup. That company was eventually acquired by iRipple, Inc., where I now serve as CEO. Today, iRipple powers the operations of 150+ enterprise retailers across Southeast Asia. Along the way, I've worked with leading brands such as Prince Retail Group and Shakey's Pizza, helping them navigate the fast-changing intersection of retail and technology.

Retail, technology, AI, FMCG, and entrepreneurship aren’t just professional interests — they've been the backbone of my journey. This is the lens through which I write and share insights.

- Ivan Lanuza